Operational software for SMEs.
Automation teams actually use.
Melbourne-based and Australia-first, with global delivery capability. For professional services, tradies, and founders who need operations that hold up under load.
Scoped to ship
Clear owner, scope, and success criteria.
Built in cycles
Working releases each week.
Ready to run
SOPs and handover your team can own.
Melbourne-based · Australia-first · Global capable · We occasionally deliver implementation work as a partner for selected teams.
Delivery model
Diagnose, design, build, embed.
Practical builds, automation, and advisory in your current stack.
Diagnose
Audit workflows, map bottlenecks, set a baseline.
Design
Design the future-state process and ownership model.
Build
Implement automation and integrations in your stack.
Embed
Train the team and hand over SOPs with clear metrics.
Operations
focus
Practical
delivery
Client-first
ownership
Fractional CTO guidance · Hands-on delivery
Tools we integrate with
We connect the tools you already run. Then remove the handoffs that slow operators down.
Where operations break. What better looks like.
Two common patterns. Clear improvements.
Professional Services
Accounting, legal, advisory, agencies
The pain
- Enquiries sit in inboxes without clear ownership
- Triage varies by person, so priorities drift
- Proposal and onboarding steps are easy to miss
- Invoices and follow-ups slip in busy weeks
The outcome
- Enquiries are acknowledged and routed fast
- Triage rules create consistent next actions
- Proposal-to-onboarding follows one repeatable flow
- Invoices and follow-ups run on schedule
Tradies
Plumbing, electrical, HVAC, building, landscaping
The pain
- After-hours enquiries wait too long for reply
- Call-backs and quotes fall behind
- Job notes and photos are scattered
- Payment reminders happen ad hoc
The outcome
- Enquiries are captured and queued automatically
- Quotes go out faster with better job detail
- Office and field teams share one job record
- Reminder flows improve collection consistency
Choose the engagement that fits your stage
Start focused. Expand in stages.
Build Partner
Who it's for: Owner-led SMEs that need implementation, not another plan.
What you get: Scoped builds, integrations, QA, and handover your operators can run.
Automation & AI in Operations
Who it's for: Teams buried in repetitive admin and inconsistent handoffs.
What you get: Workflow automation plus practical AI assists with clear controls.
Fractional CTO / Advisory
Who it's for: Founders who need CTO judgement without a full-time hire.
What you get: Roadmap, architecture decisions, sequencing, and delivery oversight.
Products & Ventures
Who it's for: Teams exploring product opportunities with operational value.
What you get: Lean validation, pilot builds, and a clear scale-or-stop path.
No lock-in. You own the system.
You keep the systems. Handover is part of delivery.
Client-owned setup
Accounts and environments stay under your control.
Complete documentation
Workflow maps, SOPs, and admin notes are delivered in full.
Handover that sticks
We train your operators to run and improve the system confidently.
Diagnose. Design. Build. Embed.
Four steps. Clear outputs at each stage.
Diagnose
Map bottlenecks, handoffs, and baseline metrics.
You receive: diagnostic brief, priority map, and first-scope options.
Design
Define workflow, architecture, and rollout sequence.
You receive: blueprint, milestones, and success targets.
Build
Ship integrations, automation, and software in weekly cycles.
You receive: working releases, test notes, and change logs.
Embed
Train the team, close edge cases, and transfer ownership.
You receive: handover pack, SOPs, and optimisation plan.
Targets we aim for
Targets, not guarantees. We set a baseline first and track movement.
Quote or proposal cycle time: target 20-40% faster for standard work.
New enquiry response: target same-day acknowledgement and routing.
Manual re-entry: target 30-60% reduction across core systems.
Onboarding consistency: fewer missed steps and cleaner handoffs.
Collections rhythm: invoices and reminders sent on a reliable cadence.
Operational visibility: clearer view of pipeline, job status, and workload.
Recent anonymised outcomes
Real workflows. Practical delivery. Confidential clients.
Quote-to-cash automation for a field service business
Connected enquiry, quote, scheduling, job notes/photos, invoicing, and reminders into one flow.
Client onboarding + follow-up automation for a professional services firm
Standardised intake, triage, proposal triggers, onboarding, and follow-up linked to billing.
Internal AI assistant for triage/knowledge in an ops-heavy team
Built an internal triage assistant grounded in approved SOPs, with clear escalation rules.
Questions we get early
Clear answers before we start.
One operational bottleneck can drain an entire week.
Let's fix the right one first.
We reply within 1 business day.